Allied Metals is an international metals recycling company serving clients across global markets. While the company’s existing website already had the necessary core information and structure, the visual presentation no longer reflected the scale, professionalism and credibility of the business. Because the site was not intended primarily as a lead-generation tool, the goal was to create a streamlined, polished digital presence that clearly communicated who Allied Metals is, what they offer and the level at which they operate.

We redesigned the website from the ground up visually while also refining the sitemap and page structure to create a simpler, more intuitive experience. Existing brand colors from the Allied Metals logo were expanded into a cohesive website palette, helping establish a stronger and more consistent visual system across the site.

To give the website a more authentic and distinctive feel, we also directed and produced an on-site photography session at the company’s warehouse, including drone photography. The imagery focused on the textures, materials and industrial details found throughout the metals recycling environment, which became an important part of the website’s visual language. The final result was a more modern, professional and cohesive website that better reflects Allied Metals’ established presence and international reach.